Get to know the experts behind our work
CEO
Ahmad Samhan is an e-commerce and supply chain leader known as the “China Big Boss,” with deep experience in sourcing, factory partnerships, and cross-border fulfillment. As a co-founder of Mutual DropShip, he helped build scalable sourcing and fulfillment systems for global e-commerce brands, combining on-the-ground execution in China with strategic, growth-focused leadership.
Creative Director
Bilal Assaf is a senior brand management and marketing communications leader with over 20 years of international experience, specializing in building and evolving brands through strategic insight and creative execution. He is known for leading brand identities and integrated campaigns for prominent brands, translating business objectives into clear, compelling brand narratives.
Brand Incubation Manager
Mohammad Ershaid Rababah is an entrepreneur with over 15 years of experience in retail and brand building, having founded and managed a successful retail chain and contributed to scalable ventures across multiple markets. He brings strong expertise in operations, sourcing, and strategic marketing, with a focus on building trusted and sustainable brands.
Sales Manager
Rami Samhan is a Sales Manager with over 15 years of experience across operations and supply chain execution, giving him a strong understanding of how sales decisions impact fulfillment, costs, and scalability. He takes a practical, results-driven approach to sales, focusing on structured, data-driven processes that support sustainable growth and measurable results.
Operation Manager
Lillian Li is a luxury retail operations leader with over 10 years of experience across luxury and beauty retail, with a strong foundation in product authentication, sales, and inventory management. She focuses on building efficient, quality-driven operations that deliver a consistently strong brand experience.
Finance Manager
Hisham is a Finance Manager with over 10 years of experience in financial planning, budgeting, and performance management. He brings a disciplined, analytical approach to financial operations, supporting sustainable growth, cost control, and informed decision-making across the business.